The present paper aims at debating upon the necessity of such controversial terms as euphemisms and culture specific elements. Thus, the article wishes to be perceived as an explanatory defence-attempt regarding euphemisms as mark of the ‘politically correct’ social imposition upon language or of the special extra-care imposed by the translation of the culture specific elements. Moreover, we intend to underline the power words can be endowed with and the varied images they can enhance.
Cuvinte-cheie:
communication, power of words, context, meaning, linguistic evolution
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