| Titlu: | Political Publicity in Ancient Rome. A Case Study: Honorary Latin Inscriptions |
| Autor: | Mădălina Strechie |
| Publicația: | Creativity in social sciences. Actele Conferinței Internaționale de Științe Umaniste și Sociale „Creativitate. Imaginar. Limbaj”, p. 45 |
| ISBN: | 978-606-11-4798-4 |
| Editori: | Claudiu Marian Bunăiașu, Elena Rodica Opran, Dan Valeriu Voinea |
| Editura: | Sitech |
| Locul: | Craiova |
| Anul: | 2015 |
| Rezumat: | Ancient Rome was an organizational model for the three continents: Europe, Africa and Asia that it controlled to a lesser or greater degree. The gendarme of the ancient world was also an initiator of communication models, a power through communication (it is not accidentally that the word has a Latin etymology, meaning “to make common, while giving”). The term ‘publicity’ also has a Latin etymology, especially since Rome is the one that innovated and implemented a “public”, original democracy: res publica. Publicity was also an essential part of Roman communication, because the addressees had to share the Roman values, in other words to “become Romanized”. The most effective form of Roman publicity was political, besides the legal and military one. Latin honorary inscriptions are the most faithful source of these Roman policies, at the highest level: the imperial policy. Through them we can find out the political programme accomplished by the Roman emperors, be they simple constructions for military, civil or religious use. The Roman Empire was a communicational empire that used all means of communication in its mission to make Roman values “common”, including those of publicity, thus integrating its subjects. Our study selected honorary inscriptions referring to one of the founders of the Roman hegemonic empire: Augustus. |
| Cuvinte-cheie: | Latin epigraphy, Roman civilization, communication strategies, policy, publicity |
| Limba: | engleză |
| Linkuri: |  pdf |
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