The present paper aims at analysing the case of commercial onomastics in contemporary Romanian public space as regards some of the effects that globalisation, localisation and glocalisation (as sociolinguistic and sociocultural phenomena) have had on the development of this onomastic branch. Thus, the study discusses in what way the three aforementioned processes determine the functioning of the commercial onomastic behaviour in relation to the two main stages of the act of naming, i.e., name attribution and name interpretation, as well as the corresponding actors, i.e., the name giver(s) and the name user(s). Methodologically, this article explores trade names from the perspective of sociolinguistics, but also by using precepts and concepts pertaining to semiotics and semantics (pointing out that trade names often behave as unconventional names, as they identify, individualise and describe their bearers). As illustration, the paper provides examples from a personal corpus of trade names (shop names in particular) collected from the northwestern part of Romania, namely from urban and rural settlements in the Maramureş County.
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