This paper is comprised in the series of works aiming to study the characteristics of the actual Romanian language, especially those of the period after 1990. Our observations focused on a particular domain – advertising - in the attempt to explain the borrowings of English origin existent in the specialized terminology, on one hand, and to determine the degree of adaptation of those borrowings to the morphologic system of Romanian language, on the other hand. The terms keep their foreign aspect, adding the termination using a hyphen. Also, these terms choose the neutral gender with the termination -uri and the synthetic flexion.
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Revista „Diacronia” ISSN: 2393-1140 Frecvență: 2 numere / an