“Diacronia” bibliometric database (BDD)

Elemente convenționale și neconvenționale în categoria numelor comerciale

Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a III-a: Conventional / unconventional in onomastics, p. 763
Editors:Oliviu Felecan
Publisher:Editura Mega, Editura Argonaut
Abstract:[Conventional and unconventional elements in the category of trade names]
In Romania, the creation of trade names is based on multingualism, interdisciplinary and transdisciplinary approaches in order to persuade the public to buy a certain product. Perceived as complex conventional signs, motivated not only from the linguistic point of view, but also for socio-economic reasons, brand and product names sometimes have unconventional elements in the hope of ensuring a better communication between producer and client.
The research proposes an analysis in the domain of onomastics, describing the typology of some commercial names from the above-mentioned category by analyzing the relation between the conventional and unconventional elements which compose the names. A trade name is conditioned by the extralinguistic environment, the period when it is created and the public to whom it is offered. Taking into account all these factors, the proper names chosen to be presented in this paper are analyzed from a structural and a functional perspective.
This paper has an applied approach, and the theoretical support consists of some information taken from pre-existing specialised bibliographies.
The research methodology is taken from lexicology, pragmatics and economic sciences.
The selection of proper names was made by assembling the information found on the websites of Romanian dairy companies and commercial centres, in books, specific magazines and also by reading articles written about this industry.
Key words:conventional names, unconventional names, culinary names, transdisciplinarity
Language: Romanian

Citations to this publication: 0

References in this publication: 6

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