| Title: | Numele de brand: repere de analiză |
| Author: | Daiana Felecan |
| Publication: | Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a III-a: Conventional / unconventional in onomastics, p. 17 |
| ISBN: | 978-606-543-671-8 |
| Editors: | Oliviu Felecan |
| Publisher: | Editura Mega, Editura Argonaut |
| Place: | Cluj-Napoca |
| Year: | 2015 |
| Abstract: | [Brand names: Analysis guidelines] The present paper, a part of a vaster research project, analyses brand names and, whenever the case, the advertising slogan(s) that accompany a promoted product. Therefore, the approach is mainly linguistic (grammatical, pragmatic and typological). At the same time, I take into consideration the psychological and sociocultural factors that lead to the coinage of a brand name. Concretely, the research aims, on the one hand, to describe the linguistic and psychosocial mechanism that underlies the construction of brand names and, on the other, to identify the communicative functions of brand names on the level of a language community. The theoretical framework of the research comprises principles pertaining to socio-, ethno- and psycholinguistics, pragmasemantics, semiotics, discourse analysis, sociology, advertising and cultural studies. The specific field of investigation is onomastics. The corpus consists of examples selected from the mass media (Internet, newspapers, magazines, radio and television) in pre- and post-revolutionary Romanian public space. |
| Key words: | brand names, linguistic sign, advertising discourse, indirect speech act |
| Language: | Romanian |
| Links: |  pdf |
Citations to this publication: 9
| 0 | Cătălina-Maria Fota | Nume comerciale de parfumuri | SCOL, XII (1-2), 238-244 | 2019 | |
| 1 | Arlette Anamaria Volcov | Noms de produits laitiers | SCOL, XI (1-2), 266-272 | 2018 | pdf html |
| 1 | Armina Berceanu | Names of cakes | SCOL, XI (1-2), 218-227 | 2018 | pdf html |
| 1 | Daiana Felecan, Alina Bugheșiu | Ursulețul Bi sau despre ograda numelor de jucării | BSLR, XXVII, 77 | 2018 | |
| 0 | Anamaria Paula Mădăras | Nume sacre în pictură | ICONN 4, 901 | 2017 | pdf html |
| 1 | Delia-Anamaria Răchișan, Călin Teodor Morariu | Nume de sărbători între sacru și profan | ICONN 4, 1005 | 2017 | pdf html |
| 0 | Flavia-Elena Oșan | Reconfigurarea timpului sacru în lumea brandurilor. Discurs publicitar – perspectivă diacronică | ICONN 4, 953 | 2017 | pdf html |
| 0 | Flavia-Elena Oșan Vaida | Denominative practices specific to the domain of clothing in the Romanian public space | LDMD, 5, 346-355 | 2017 | pdf html |
| 0 | Anamaria Paula Mădăras | Onomastic representations of women in painting | GIDNI, 3, 447-458 | 2016 | pdf html |
References in this publication: 3
| 3 | Mihaela Munteanu Siserman | Nume de vinuri şi de soiuri de struguri româneşti | ICONN 2, 157 | 2013 | pdf html |
| 82 | Daniela Rovența-Frumușani | Analiza discursului Ipoteze și ipostaze | Editura Tritonic | 2004, 2005 | |
| 128 | Ferdinand de Saussure | Curs de lingvistică generală | Editura Polirom | 1998 |
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