“Diacronia” bibliometric database (BDD)
Title:

Elemente convenționale și neconvenționale în categoria numelor comerciale

Author:
Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a III-a: Conventional / unconventional in onomastics, p. 763
ISBN:978-606-543-671-8
Editors:Oliviu Felecan
Publisher:Editura Mega, Editura Argonaut
Place:Cluj-Napoca
Year:
Abstract:[Conventional and unconventional elements in the category of trade names]
In Romania, the creation of trade names is based on multingualism, interdisciplinary and transdisciplinary approaches in order to persuade the public to buy a certain product. Perceived as complex conventional signs, motivated not only from the linguistic point of view, but also for socio-economic reasons, brand and product names sometimes have unconventional elements in the hope of ensuring a better communication between producer and client.
The research proposes an analysis in the domain of onomastics, describing the typology of some commercial names from the above-mentioned category by analyzing the relation between the conventional and unconventional elements which compose the names. A trade name is conditioned by the extralinguistic environment, the period when it is created and the public to whom it is offered. Taking into account all these factors, the proper names chosen to be presented in this paper are analyzed from a structural and a functional perspective.
This paper has an applied approach, and the theoretical support consists of some information taken from pre-existing specialised bibliographies.
The research methodology is taken from lexicology, pragmatics and economic sciences.
The selection of proper names was made by assembling the information found on the websites of Romanian dairy companies and commercial centres, in books, specific magazines and also by reading articles written about this industry.
Key words:conventional names, unconventional names, culinary names, transdisciplinarity
Language: Romanian
Links:  

Citations to this publication: 0

References in this publication: 6

39Daiana FelecanPragmatica numelui și a numirii neconvenționale
De la paradigme teoretice la practici discursive
Editura Mega, Editura Argonaut2014
9Daniela DincăGramatica numelui propriu
Aspecte ale determinării numelui propriu de persoană în română și franceză
Editura Universitaria2002
29Daniela Rovența-FrumușaniSemiotică, societate, culturăInstitutul European1999
88Liliana Ionescu-RuxăndoiuConversaţia: structuri şi strategii
Sugestii pentru o pragmatică a românei vorbite
All1995; 1999
73Valeria Guțu RomaloCorectitudine și greșeală
Limba română de azi
Editura Științifică; Humanitas Educațional1972; 2000, 2008
16Charles BallyLe langage et la vie
Nouvelle éd. revue et augmentée
M. Niehans1935

The citations/references list is based on indexed publications only, and may therefore be incomplete.
For any and all inquiries related to the database, please contact us at [Please enable javascript to view.].

Preview: