| Title: | Marketing: specialized vocabulary of English origin |
| Author: | Simona Redeș |
| Publication: | The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 4, p. 166-172 |
| ISBN: | 978-606-8624-01-3 |
| Editors: | Iulian Boldea, Cornel Sigmirean |
| Publisher: | Arhipelag XXI Press |
| Place: | Tîrgu-Mureș |
| Year: | 2017 |
| Abstract: | This paper is intended to present the influence that English has had over the specialized terminology from the field of marketing. During its evolution, the terms of English origin related to marketing from the Romanian vocabulary have constantly adapted phonetically and ortographically to Romanian, sometimes existing in language the English term as well as its Romanian equivalent. At the end of the paper we have included a list of terms borrowed from English, their definition, their corresponding Romanian terms and examples of use taken from the Romanian mass-media. |
| Key words: | anglicisms, borrowing, vocabulary, marketing |
| Language: | Romanian |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 2
| 99 | Mioara Avram | Anglicismele în limba română actuală | Editura Academiei | 1997 | |
| 88 | Florica Dimitrescu | Dinamica lexicului românesc Ieri și azi | Clusium, Logos | 1995 |
The citations/references list is based on indexed publications only, and may therefore be incomplete.
For any and all inquiries related to the database, please contact us at [Please enable javascript to view.].
Preview:
