“Diacronia” bibliometric database (BDD)
Title:

Cognitive metaphor in the theoretical economic discourse

Author:
Publication: The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 1, p. 209-215
ISBN:978-606-93691-3-5
Editors:Iulian Boldea
Publisher:Arhipelag XXI Press
Place:Tîrgu-Mureş
Year:
Abstract:It is common knowledge that metaphor, in addition to its decorative role, has a distinct epistemological function, thus rendering it the main element in the scientific discourse, apt to provide the cognitive extension necessary to comprehend and fixate new concepts in existing terminology. The field of economics, seen as that part of the global social system dealing with commercial transactions, is an extremely complex domain, using an intrinsic symbolism and descriptions of abstract processes. Thus, it is a very fertile area for metaphoric terms, as metaphoric projections are the most suitable means to process and convey the often highly specialised information to be found in theoretical writings and textbooks. The present article aims at analysing the commonest metaphors in the English economic discourse and examining their Romanian counterparts.
Key words:conceptual metaphor, economic discourse, mapping, analogy, terminology
Language: Romanian
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Citations to this publication: 0

References in this publication: 2

1Corina DobrotăConsideraţii asupra dimensiunii metaforice a textelor economiceAUI, LI, 107-1152005pdf
165George Lakoff, Mark JohnsonMetaphors we live byThe University of Chicago Press1980; 2003html

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