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Nume de societăţi comerciale cu capital majoritar public. Abordare sociolingvistică

Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a III-a: Conventional / unconventional in onomastics, p. 830
Editors:Oliviu Felecan
Publisher:Editura Mega, Editura Argonaut
Abstract:[Names of majority state-owned commercial enterprises. A sociolinguistic approach]
In Romanian economic space, there is a special category of commercial entities in which local public authorities own the majority of the registered capital. They are based on former socialist enterprises and, to a significant extent, they partially adopted the bland names of the latter. These names sometimes resulted from the abbreviation of the object of activity of the entities (for instance, SC IGO SA – Întreprindere de Gospodărie Orășenească ‘city management enterprise’) or the “direct”, denotative reading of the activity performed by the economic entity (e.g., Drumuri și poduri ‘roads and bridges’ and Ocolul Silvic ‘forest division’, usually followed by a locative determiner: Ocolul Silvic Abrud ‘Abrud forest division’, Serviciul Public Transport Persoane Noslac ‘Noslac service of public transportation’). The economic, social and attitudinal transformations that the Romanian society has experienced along with the paradigmatic mutations in the post–1990s Romanian system of politics are also salient in the onomastic choices of the type of economic entities considered in this paper. The naming agent (i.e., the board of managers) employs motivated names, in which the object of activity is more or less transparently present: for instance, in names of water supply networks (Vital, Aqua Vita and Aquaterm) or sanitation services, such as Ecoserv and Drusal.
Key words:commercial onomastics, mentalities, object of economic activity, opaque, transparent
Language: Romanian

Citations to this publication: 1

1Mihaela Munteanu Siserman, Sabin SisermanExtensii ale „brandului” lingvistic coșerian în analize economiceFelecan, 292-2992016

References in this publication: 5

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