| Title: | On the portmanteau words based on commercial names in current Romanian advertising |
| Author: | Raluca Alina Popescu |
| Publication: | Diversité et identité culturelle en Europe, XII (2), p. 215 |
| p-ISSN: | 2067-0931 |
| Publisher: | Editura Muzeul Literaturii Române |
| Place: | București |
| Year: | 2015 |
| Abstract: | This paper samples the dynamic phenomenon of the portmanteau words frequently occurring in the current Romanian advertising speech: more exactly, those portmanteau words that are based on commercial names (i.e. brand, and product names respectively, which should be distinguished one from the other). Thus, we noticed that in advertisements not only commercial names themselves could often be formed by the same lexical and/or phonetic processes as the portmanteaus, but also most of them have, in turn, a brand name as one of the forming constituents, whilst the other category, based on product names, are less frequent. |
| Key words: | commercial names, portmanteau words, blending, advertising language, lexical creations |
| Language: | English |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 6
| 1 | Raluca Alina Popescu | Some aspects regarding the portmanteau words in current Romanian language of advertising | JRLS, 7, 383-399 | 2015 | pdf html |
| 5 | Daniela Răuțu | Despre cuvintele telescopate din presa actuală. Teorii, procedee şi valori | Controverse, II, 287 | 2010 | |
| 41 | Rodica Zafiu | 101 cuvinte argotice | Humanitas | 2010 | |
| 10 | Emil Suciu | Condensarea lexico-semantică | Institutul European | 2009 | html |
| 87 | Adriana Stoichițoiu-Ichim | Creativitate lexicală în româna actuală | Editura Universității din București | 2006 | |
| 45 | Maria Cvasnîi Cătănescu | Retorică publicistică De la paratext la text | Editura Universității din București | 2006 |
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