The present study aims to highlight the connection between anthroponyms, toponyms and commercial names in the town of Borșa, in Maramureș County, in the north-western part of Romania. The minor toponymy of the locality consists of a significant group of place names that are based on anthroponyms: chiefly surnames, most of which are still recorded in the county, but also first names and bynames that are acknowledged by the local community even today. Anthroponyms refer to the owners of the business places or to the founders of the human settlement, like in the case of the oikonym Borșa. At the same time, owners choose to designate their firms through local place names and personal names (especially surnames and bynames, as Borșa is known for cultivating a traditional system of personal names), instead of cryptic foreign names often based on acronyms and clippings. Therefore, I focus my attention on business establishments that are designated through common local toponyms and anthroponyms. I come to the conclusion that the three onomastic branches influence each other, proving that there is a constant interference between personal names, place names and commercial names.
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