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Câteva aspecte privitoare la funcţiile metaforice în textul politic

Publication: Distorsionări în comunicarea lingvistică, literară și etnofolclorică românească și contextul european, Section Lingvistică, p. 259-266
Editors:Luminița Botoșineanu, Elena Dănilă, Cecilia Holban, Ofelia Ichim
Publisher:Editura Alfa
Abstract:[Some Aspects Concerning the Metaphorical Functions in the Political Texts]
In this paper we’ve tried to underline, before the aesthetic function of the metaphors, their constitutive function as concerns creativity in language. At discourse level, as argumentative strategies contributing to the cultural functionality specific to political texts, their textual function is subordinated, by necessity, to their practical function and efficiency, persuasion. We considered it necessary to draw a distinction between the type and function of metaphor that appears in political science texts, which we appreciate as “founding worlds”, new political systems and doctrines, ideologies and political visions, utopias etc. and in which metaphors represent the essence itself of those theories, and the metaphor that appears in common, oratorical, political discourse, in which case the pragmatic function governs both the metaphoric register and the correspondent textual functions. At the same level of political discourse-occurrence, metaphor has a double function: on one hand, as a mark of affiliation to a given cultural specificity (there are preferences for certain metaphors that differ from nation to nation, as concerns both terms of use and terms of effect) and, on the other hand, as affiliation to a certain doctrine / political ideology (there is a special metaphoric register for different political doctrines or regimes). In any of these cases, though, metaphor does not “discover”, it does not “reveal”, as in poetry, but creates a common register of beliefs and experiences, shared both by the text producer and the audience addressed. For specialized political communication, several other functions of metaphor have been outlined, that deal with the level of material expression and its positioning in text: firstly, if it is situated in initial position, its role is to mnemonically fix the text fragment it appears in (case studies performed by American researchers identify this function of metaphor with the role of the title in text understanding); secondly, information supplied by metaphor helps the communicative process participants to develop new arguments and concepts in the following discourse proceedings; thirdly, apart from all these favourable effects on text perception, metaphor in itself (and figures of speech, in general) leads to a positive perception of the person that makes use of it, due to the resulting “pleasant and interesting”, elevated and “intellectual” aspect of his discourse; lastly, the effect of metaphors on inferential processes, as well as the fact that metaphors are often used to influence the feelings of the audience led to the conclusion that they may be responsible for the attitude change in the audience.
Language: Romanian

Citations to this publication: 1

References in this publication: 2

9Mircea BorcilăContribuții la elaborarea unei tipologii a textelor poeticeSCL, XXXVIII (3), 1851987
165George Lakoff, Mark JohnsonMetaphors we live byThe University of Chicago Press1980; 2003html

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