The present paper aims at analysing names of hotels from a sociolinguistic perspective, emphasising the effects of globalisation on naming in this field in contemporary Transylvania, Romania. To be more precise, the study deals with hotel names as indices of group identity in the geographical area referred to, which is a socially and culturally complex space that – throughout its history – has always encouraged the coexistence of numerous ethnicities (Hungarian, Roma, Ukrainian, German, Russian, and so on) together with the Romanian majority. Belonging to a certain group has become a far more ambiguous issue with the dissemination of globalisation and the import of English (in particular) as a language of power, associated with the Western (i.e. American) social, cultural, political and economic supremacy. Thus, this article will look at the way in which names of hotels can be indicative of group identity on three levels: ethnic, national and international.
Key words:
onomastics, sociolinguistics, hotel names, group identity, globalisation
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