“Diacronia” bibliometric database (BDD)

Names of Transylvanian hotels in the context of globalisation

Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a II-a: Onomastica din spațiul public actual, p. 81
Editors:Oliviu Felecan
Publisher:Editura Mega, Editura Argonaut
Abstract:The present paper aims at analysing names of hotels from a sociolinguistic perspective, emphasising the effects of globalisation on naming in this field in contemporary Transylvania, Romania. To be more precise, the study deals with hotel names as indices of group identity in the geographical area referred to, which is a socially and culturally complex space that – throughout its history – has always encouraged the coexistence of numerous ethnicities (Hungarian, Roma, Ukrainian, German, Russian, and so on) together with the Romanian majority. Belonging to a certain group has become a far more ambiguous issue with the dissemination of globalisation and the import of English (in particular) as a language of power, associated with the Western (i.e. American) social, cultural, political and economic supremacy. Thus, this article will look at the way in which names of hotels can be indicative of group identity on three levels: ethnic, national and international.
Key words:onomastics, sociolinguistics, hotel names, group identity, globalisation
Language: English

Citations to this publication: 3

1Brigitte Seidler-Lunzer, Holger WocheleHôtel Saint Roch, Albergo Santa Chiara und Hotel Santo Domingo: hagionymisch gebildete Hotelnamen in der RomaniaICONN 4, 10342017pdf
2Adriana Stoichițoiu Ichim„Romgleza” turismului în contextul globalizăriiPerspective, 3592016pdf
3Adriana Stoichițoiu-IchimVariație terminologică în domeniul turismuluiVariația, 2, 2932015pdf

References in this publication: 1

45David CrystalEnglish as a Global LanguageCambridge University Press1997; 2003; 2012

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