Metaphors have proved essential to the description, explanation and understanding of economic and financial phenomena over the years. Much of the research into this topic has focused only on verbal metaphors so far. The purpose of this paper is to identify and analyse the pictorial and multimodal metaphors used in editorial cartoons for the description of the euro crisis. The cartoons used in economic and financial editorials depict aspects of the euro crisis in an original way making use of metaphors, metonyms, image schemas, symbols and colours. All the editorial cartoons analysed in this paper were taken from The Economist.
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Journal “Diacronia” ISSN: 2393-1140 Frequency: 2 issues / year