“Diacronia” bibliometric database (BDD)
Title:

The use of pictorial and multimodal metaphors in editorial cartoons depicting the Euro crisis

Author:
Publication: The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 1, p. 929-938
ISBN:978-606-93691-3-5
Editors:Iulian Boldea
Publisher:Arhipelag XXI Press
Place:Tîrgu-Mureş
Year:
Abstract:Metaphors have proved essential to the description, explanation and understanding of economic and financial phenomena over the years. Much of the research into this topic has focused only on verbal metaphors so far. The purpose of this paper is to identify and analyse the pictorial and multimodal metaphors used in editorial cartoons for the description of the euro crisis. The cartoons used in economic and financial editorials depict aspects of the euro crisis in an original way making use of metaphors, metonyms, image schemas, symbols and colours. All the editorial cartoons analysed in this paper were taken from The Economist.
Key words:Conceptual Metaphor Theory; pictorial metaphors; multimodal metaphors; metonyms; image schemas
Language: English
Links:  

Citations to this publication: 0

References in this publication: 1

165George Lakoff, Mark JohnsonMetaphors we live byThe University of Chicago Press1980; 2003html

The citations/references list is based on indexed publications only, and may therefore be incomplete.
For any and all inquiries related to the database, please contact us at [Please enable javascript to view.].

Preview: