Title: | Euphemistische Äusserungen in der Werbesprache. Überlegungen zur Pragmatik im Deutschen und Rumänischen |
Author: | Cornelia Pătru |
Publication: | Diversité et identité culturelle en Europe, X (2), p. 117 |
p-ISSN: | 2067-0931 |
Publisher: | Editura Muzeul Literaturii Române |
Place: | București |
Year: | 2013 |
Abstract: | This article, which is part of a more extended study based on an empirically-selected corpus, aims to provide empirical analyses of euphemisms present in the language of advertising to illustrate strategies of emphasizing the message euphemisms transmit when used in advertising statements/texts in the German and Romanian language. Special attention will be paid to the specific relationship between the sender and the receiver and to the sender’s intentions closely connected to the purpose and context of advertising to highlight the functions of euphemisms in advertising. |
Key words: | Euphemism; language of advertising; indirect speech acts |
Language: | German |
Links: | pdf html |
Citations to this publication: 0
References in this publication: 1
58 | Liliana Ionescu-Ruxăndoiu | Limbaj și comunicare Elemente de pragmatică lingvistică | All Educational | 2003 |
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