“Diacronia” bibliometric database (BDD)

Euphemistische Äusserungen in der Werbesprache. Überlegungen zur Pragmatik im Deutschen und Rumänischen

Publication: Diversité et identité culturelle en Europe, X (2), p. 117
Publisher:Editura Muzeul Literaturii Române
Abstract:This article, which is part of a more extended study based on an empirically-selected corpus, aims to provide empirical analyses of euphemisms present in the language of advertising to illustrate strategies of emphasizing the message euphemisms transmit when used in advertising statements/texts in the German and Romanian language. Special attention will be paid to the specific relationship between the sender and the receiver and to the sender’s intentions closely connected to the purpose and context of advertising to highlight the functions of euphemisms in advertising.
Key words:Euphemism; language of advertising; indirect speech acts
Language: German

Citations to this publication: 0

References in this publication: 1

58Liliana Ionescu-RuxăndoiuLimbaj și comunicare
Elemente de pragmatică lingvistică
All Educational2003

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