Linguistic analysis of commercial advertisements reveals the rich array of devices such as grammatical parallelisms, lexical repetitions, interplay between ad-internal and ad-external reference, heavily modified noun groups (NG), that are meant to spawn rhetorical effects of attracting attention, persuading and spurring the consumer into action.
Analiza lingvistică a reclamelor comerciale dezvăluie o matrice bogată de instrumente precum paralelisme gramaticale, repetiţii lexicale, interacţiune între referinţele interne şi externe ale reclamei, grupuri nominale mult modificate, menite să dea naştere unor efecte retorice de atragere a atenţiei, de persuasiune şi stimulare a consumatorului spre acţiune.
Key words:
advertisements, linguistic analysis, parallelism, repetition, interplay, to persuade
reclame, analiză lingvistică, paralelism, repetiţie, interacţiune, a persuada
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