“Diacronia” bibliometric database (BDD)
Title:

L’onomastique des établissements touristiques roumains à présent

Author:
Publication: Studii și cercetări de onomastică și lexicologie, VIII (1-2), p. 15
p-ISSN:2065-7161
e-ISSN:2247-7330
Publisher:Editura Sitech
Place:Craiova
Year:
Abstract:
  • A name identifies conveys the first piece of information and, therefore, the more appropriate it is for a business or product, the more it has the power to positively influence business development or product sale, resonating in the conscious, but especially in the subconscious mind of the consumer. In this article we intend to follow the (lexico-semantic and structural) typology of the names of Romanian boarding houses (especially the rural ones) after 1990.
  • La dénomination identifie, communique la première information et, c’est pourquoi, plus elle est adéquate pour une affaire ou un produit, plus elle a la force d’influencer positivement l’évolution de cette affaire ou la vente du produit, étant en concordance, au niveau du conscient, et surtout du subconscient, avec les préférences du consommateur. Dans le présent article notre intention est de suivre la typologie (lexico-sémantique et structurale) des dénominations des pensions roumaines (notamment rurales), depuis l’année 1990.
Key words:
  • rural tourism, names, modernization, loanword, structure
  • tourisme rural, dénominations, modernisation, emprunt, structure
Language: French
Links:

Citations to this publication: 1

1Florin SterianBibliografia românească de lingvistică (BRL, 58, 2015). Lucrări de lingvistică apărute în țara noastră în cursul anului 2015LR, LXV (2), 181-3332016pdf

References in this publication: 2

3Iustina BurciNume actuale de firme din judeţele OltenieiICONN 2, 912013pdf
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7Adelina Emilia MihaliAntroponime în denumirea firmelor din Sighetu MarmaţieiICONN 1, 5552011pdf
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