“Diacronia” bibliometric database (BDD)
Title:

L’ethos ou la construction de l’identité dans le discours

Author:
Publication: Bulletin of the Transilvania University of Brașov. Series IV: Philology and Cultural Studies, 7 (2), p. 7
p-ISSN:2066-768X
e-ISSN:2066-7698
Publisher:Transilvania University Press
Place:Brașov
Year:
Abstract:The aim of the present study is to examine the way the discursive construction of identity is built according to one of its most important indicators, i.e. the ethos. Considering that globalisation is gradually blurring cultural differences, we believe that in this context it is even more interesting to study the concept of identity at the discourse level. After a short presentation of the concept of ethos as described in the specialized literature, we will analyse in detail the speaker’s search for identity, while paying attention to a particular type of ethos, namely the ethos of neutrality in political discourse and in advertising.
Key words:discourse, ethos, ethos of neutrality, discursive identity
Language: French
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Citations to this publication: 1

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