| Title: | Psycho-Affective and Cognitive Mecanisms for the Reception of Advertising Message |
| Author: | Iuliana Apetri |
| Publication: | ANADISS, 12, p. 12 |
| p-ISSN: | 1842-0400 |
| Publisher: | Editura Universităţii din Suceava |
| Place: | Suceava |
| Year: | 2011 |
| Abstract: | Nous nous proposons de montrer les effets de la publicité sur la perception du public, vus les mécanismes de la vie psychique de l’individu (l’attitude de celui-ci envers le contexte, l’adaptabilité et ses réactions comportamentales face au stimuli), ainsi que les mécanismes qui se produisent dans les processus cognitifs inconscients d’une personne exposée au message publicitaire. |
| Key words: | publicité, psycho-afectif, cognitif, réception, public |
| Language: | English |
| Links: |  pdf |
Citations to this publication: 1
| 1 | Florin Sterian | Bibliografia românească de lingvistică (BRL, 54, 2011). Lucrări de lingvistică apărute în țara noastră în cursul anului 2011 | LR, LXI (4), 437-576 | 2012 | pdf html |
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