| Title: | The politics of Romanian brand names: Then and now |
| Author: | Alina Bugheșiu |
| Publication: | Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția I: Interferențe multietnice în antroponimie, p. 535 |
| ISBN: | 978-606-543-176-8 |
| Editors: | Oliviu Felecan |
| Publisher: | Editura Mega |
| Place: | Cluj-Napoca |
| Year: | 2011 |
| Abstract: | [Politica numelor de branduri româneşti: ieri şi azi] The present study aims to analyse, from a socio- and psycholinguistic perspective, the issue of brand names, as reflected in the Romanian public space. This branch of trade names, which also includes names of firms, companies, businesses, and of the products or services they sell, represents a special kind of denomination pattern, one that observes certain distinguishing criteria in its formation. Moreover, brand names function as socioeconomic markers that reveal the status and the dynamics of the society within which they act. By adopting a diachronic approach to their research, the present paper focuses on the peculiarities and the evolution of Romanian brand names from the period before the Revolution of 1989 until today. |
| Key words: | brand names, psycholinguistics, sociolinguistics |
| Language: | English |
| Links: |  pdf  html |
Citations to this publication: 4
| 1 | Alina Dănilă | Trade Names of Pastries: Pies | SCOL, X (1-2), 243 | 2017 | pdf html |
| 2 | Alina Dănilă | Trade Names: Bread | SCOL, IX (1-2), 193 | 2016 | |
| 1 | Sabin Siserman | Nume de societăţi comerciale cu capital majoritar public. Abordare sociolingvistică | ICONN 3, 830 | 2015 | |
| 3 | Iustina Burci | Nume actuale de firme din judeţele Olteniei | ICONN 2, 91 | 2013 | pdf html |
References in this publication: 2
| 273 | Angela Bidu-Vrănceanu, Cristina Călărașu, Liliana Ionescu-Ruxăndoiu, Mihaela Mancaș, Gabriela Pană Dindelegan | Dicționar de științe ale limbii | Editura Nemira | 2001; 2005 | |
| 81 | Eugeniu Coșeriu | Introducere în lingvistică | Editura Echinox | 1995; 1999 |
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