“Diacronia” bibliometric database (BDD)
Title:

The politics of Romanian brand names: Then and now

Author:
Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția I: Interferențe multietnice în antroponimie, p. 535
ISBN:978-606-543-176-8
Editors:Oliviu Felecan
Publisher:Editura Mega
Place:Cluj-Napoca
Year:
Abstract:[Politica numelor de branduri româneşti: ieri şi azi]
The present study aims to analyse, from a socio- and psycholinguistic perspective, the issue of brand names, as reflected in the Romanian public space. This branch of trade names, which also includes names of firms, companies, businesses, and of the products or services they sell, represents a special kind of denomination pattern, one that observes certain distinguishing criteria in its formation. Moreover, brand names function as socioeconomic markers that reveal the status and the dynamics of the society within which they act. By adopting a diachronic approach to their research, the present paper focuses on the peculiarities and the evolution of Romanian brand names from the period before the Revolution of 1989 until today.
Key words:brand names, psycholinguistics, sociolinguistics
Language: English
Links:  

Citations to this publication: 4

1Alina DănilăTrade Names of Pastries: PiesSCOL, X (1-2), 2432017pdf
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2Alina DănilăTrade Names: BreadSCOL, IX (1-2), 1932016pdf
1Sabin SisermanNume de societăţi comerciale cu capital majoritar public. Abordare sociolingvisticăICONN 3, 8302015pdf
3Iustina BurciNume actuale de firme din judeţele OltenieiICONN 2, 912013pdf
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References in this publication: 2

263Angela Bidu-Vrănceanu, Cristina Călărașu, Liliana Ionescu-Ruxăndoiu, Mihaela Mancaș, Gabriela Pană DindeleganDicționar de științe ale limbiiEditura Nemira2001; 2005
72Eugeniu CoșeriuIntroducere în lingvisticăEditura Echinox1995; 1999

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