| Title: | The persuasive force of the figures of rhetoric in the advertising text |
| Author: | Maria Rodica Mihulecea |
| Publication: | The Proceedings of the International Conference Literature, Discourse and Multicultural Dialogue. Section: Language and Discourse, 2, p. 294-300 |
| ISBN: | 978-606-93590-3-7 |
| Editors: | Iulian Boldea |
| Publisher: | Arhipelag XXI Press |
| Place: | Tîrgu-Mureş |
| Year: | 2014 |
| Key words: | advertisement, figure of rhetoric, to persuade, to memorize, advertising text |
| Language: | French |
| Links: |  pdf  html |
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