| Title: | A multimodal analysis of selected political posters and slogans in Romania |
| Author: | Alexandra Cotoc |
| Publication: | The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 4, p. 315-322 |
| ISBN: | 978-606-8624-01-3 |
| Editors: | Iulian Boldea, Cornel Sigmirean |
| Publisher: | Arhipelag XXI Press |
| Place: | Tîrgu-Mureș |
| Year: | 2017 |
| Abstract: | Political posters constitute key elements in expressing identities and ideologies through visual communication with the purpose of influencing and/or manipulating target audiences to cast their vote for particular parties. The aim of this research paper is to analyse a selection of political posters and slogans from the most recent local elections in Romania in order to highlight the linguistic and visual strategies used, as well as their effectiveness and impact on their intended audience. To this end, the paper comprises a theoretical framework centred on multimodal strategies used in the political posters and a case study based on a questionnaire applied to 50 respondents. The study reveals the heterogeneity of political posters as multimodal constructs, which can unwittingly engender the opposite effect of that desired. |
| Key words: | multimodal analysis, political posters, political communication strategies, social actors, Romanian local elections |
| Language: | English |
| Links: |  pdf  html |
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