| Title: | Speech acts in the discourse of radio commercials |
| Author: | Liliana Mărunțelu |
| Publication: | The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 4, p. 121-126 |
| ISBN: | 978-606-8624-01-3 |
| Editors: | Iulian Boldea, Cornel Sigmirean |
| Publisher: | Arhipelag XXI Press |
| Place: | Tîrgu-Mureș |
| Year: | 2017 |
| Abstract: | In advertising, communication is essential, and professionals in this industry must communicate effectively, providing accurate, clear, objective and complete information. One of the most important factors in determining the success of the radio advertising is sending the right message to those who are involved in the communication process. This success is always tied to the ability of knowing how to release a product to attract the listener to acquire it, without mislead expectations. |
| Key words: | discourse, advertising, speech acts, interaction, listener-receiver |
| Language: | Romanian |
| Links: |  pdf  html |
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