| Title: | Dimensiunea lingvistică a discursului publicitar în procesul integrării europene |
| Author: | Olga Bălănescu |
| Publication: | Identitatea culturală românească în contextul integrării europene, Section Lingvistică, p. 37-48 |
| ISBN: | 973-8953-21-9 |
| Editors: | Marius-Radu Clim, Ofelia Ichim, Laura Manea, Florin-Teodor Olariu |
| Publisher: | Editura Alfa |
| Place: | Iași |
| Year: | 2006 |
| Abstract: | [The Linguistic Dimension of Advertising Within the Process of European Integration] This study deals with the way Romanian advertising might help us be a respected and well-known part of Europe. The study is centered upon several issues: the differences between ‘advertising’ and ‘publicity’; a presentation of the main linguistic aspects representative for our Romanian advertising, as means of rendering the concepts of ‘identity’, and ‘tradition’, and ‘novelty’; a brief analysis of outstanding Romanian advertisements, following the linguistic pattern presented above; a conclusion. As for the linguistic dimension of advertising, we have been interested in pointing out main features of the text from the morphological, lexical, and syntactical points of view. |
| Language: | Romanian |
| Links: |  pdf  html |
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