| Title: | Names as indigenous knowledge for making meat edible and/or inedible: Implications on food security in Zimbabwe |
| Author: | Sambulo Ndlovu |
| Publication: | Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a III-a: Conventional / unconventional in onomastics, p. 751 |
| ISBN: | 978-606-543-671-8 |
| Editors: | Oliviu Felecan |
| Publisher: | Editura Mega, Editura Argonaut |
| Place: | Cluj-Napoca |
| Year: | 2015 |
| Abstract: | Meat forms a part of cultural diets all over the world and it is taken from different animals and insects. Cultures permit and prohibit the eating of certain meats. Due to food scarcity and the conglomeration of cultures, some people tend to eat meat that is forbidden in their cultures. When need arises to eat a prohibited animal, names are at times used to baptise the animal or meat in edible terms. However, the reverse is also true: people can choose a name that de-markets a particular type of meat to prevent individuals within a specific culture, religion or clan from eating the meat in question. This paper aims to probe naming patterns in some Zimbabwean cultures that brand meats as eatable and otherwise. The study argues that animals and meats can be re- named as a way of branding and re-branding to make them appealing to the eating public of that culture. Moreover, the paper avers that names can also be used as prohibitions on the “edibility” of some meats. Selected Zimbabwean cases are used as examples of branding and un-branding of meat to make it edible and inedible respectively. |
| Key words: | naming, food, framing, IKS, edible |
| Language: | English |
| Links: |  pdf |
Citations to this publication: 0
References in this publication: 2
| 2 | Angelika Bergien | Names as frames in current-day media discourse | ICONN 2, 19 | 2013 | pdf html |
| 2 | Shawn Clankie | An overview of genericization in Linguistics | ICONN 2, 28 | 2013 | pdf html |
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