| Title: | Anthroponyms in commercial name models: Surname imitation |
| Authors: | Sergey Goryaev, Olga Olshvang |
| Publication: | Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a II-a: Onomastica din spațiul public actual, p. 148 |
| ISBN: | 978-606-543-343-4 |
| Editors: | Oliviu Felecan |
| Publisher: | Editura Mega, Editura Argonaut |
| Place: | Cluj-Napoca |
| Year: | 2013 |
| Abstract: | The term ‘commercial name’ is used for proper names in the field of business and refers especially to company and trade names. There is a traditional naming principle of using anthroponyms as (parts of) business names; in this respect, the use of owners’ names marks possessiveness. However, over the past decades, many new naming models have appeared, in which an anthroponym can play various other roles: evoking associations and allusions, involving some elements of language pun, and so on. The traditional nomination function of names (i.e. to reflect properties and qualities of an object in the object’s name) is replaced by a new one – to involve nominative addressees in an enigma, or some form of linguistic game. The article is based on business names in Russian and discusses the reasons for including in trade or company names surnames that are not related to the real business owner. |
| Key words: | anthroponyms, commercial names, company names |
| Language: | English |
| Links: |  pdf  html |
Citations to this publication: 1
| 1 | Nonna Smirnova | Naming in the public sphere of Stavropol city: sacred and profane | ICONN 4, 1048 | 2017 | pdf html |
References in this publication: 0
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