| Title: | « Langue de bois » dans la publicite de journaux locaux en Arges. 1951-1989 |
| Author: | Elena Popescu |
| Publication: | Language and Literature – European Landmarks of Identity, 11, p. 394 |
| p-ISSN: | 1843-1577 |
| Publisher: | Universitatea din Pitești |
| Place: | Pitești |
| Year: | 2012 |
| Abstract: | Romanian advertising has known various transformations during the political regimes throughout history and has been used as an economical, political and cultural propaganda tool. The study presented in this paper highlights the changes in structure and expression of language during a political regime or another. Therefore people can be guided in a precise direction of action. The period covered in the study is the communist regime in Arges and concentrates on the two local journals of that time. According to specialists the best image and message of the publicity is that from ‘30 and after the ’50 it just becomes propaganda. The economical and cultural message from the local press was serving as propaganda for the state, the purpose being to show that the national production was rich. The speech of the publicity is structured in what it is called “wood language” and it uses in general “empty expressions “containing the suggestion that one should use this or that product/service. The names or brands are not important and the structure of titles in publicity is like that of a simple ad or just advises people to “Read books!”, “Use bikes!” etc. |
| Key words: | language, publicity, history |
| Language: | French |
| Links: |  pdf  html |
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