| Title: | Framing the Inclusion of the Other in the European Years’ Promotional Materials |
| Author: | Camelia-Mihaela Cmeciu |
| Publication: | Language and Literature – European Landmarks of Identity, 11, p. 299 |
| p-ISSN: | 1843-1577 |
| Publisher: | Universitatea din Pitești |
| Place: | Pitești |
| Year: | 2012 |
| Abstract: | European Years, through the promotion of annual issues, have been considered a solution to frame the reality as European Union would like to be perceived. The question that may be raised is the following: does this choice of the yearly issues which are supposed to be implemented in each European Member State, as embodiments of the Other, reflect a real or an imaginary inclusion within the European public space? In order to answer this research question I will analyse the promotional materials of the European Year for Active Aging and Solidarity between Generations (2012) at the macro-level (the European Commission) and at the micro-level (a Romanian organization). The theoretical framework will focus on the integrated socio-cognitive analysis of ideologies (van Dijk, 2000), seen as social practices of a particular group or community. |
| Key words: | visibility, involving, Web 1.0 & Web 2.0 |
| Language: | English |
| Links: |  pdf  html |
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