“Diacronia” bibliometric database (BDD)

Some Persuasive Strategies in Slogan

Publication: Language and Literature – European Landmarks of Identity, 5 (1), p. 47
Publisher:Universitatea din Pitești
Abstract:Slogan or electoral message presents similitude to publicity discourse because their goals are similar and this reflects in its structure. The aim of this paper is to investigate the slogan as a particular type of persuasive discourse and it is focused on the pragmatic framework of this type of discourse and the relationship between speaker and his audience. The specific context shapes the slogan which uses various rhetorical devices and figures of speech.
Key words:slogan, spontaneous/ elaborated, predictable/ unpredictable, stereotype/ innovation, polemic
Language: English

Citations to this publication: 0

References in this publication: 4

82Daniela Rovența-FrumușaniAnaliza discursului
Ipoteze și ipostaze
Editura Tritonic2004, 2005
1Camelia BoldinogConținuturi implicite în discursul publicitarLL, XLV (III-IV), 182000
41Daniela Rovența-FrumușaniArgumentarea
Modele și strategii
BIC All2000
30Gheorghe DragomirescuDicționarul figurilor de stil
Terminologia fundamentală a analizei textului poetic
Editura Științifică1995

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