| Title: | Some Persuasive Strategies in Slogan |
| Author: | Adina Dumitru |
| Publication: | Language and Literature – European Landmarks of Identity, 5 (1), p. 47 |
| p-ISSN: | 1843-1577 |
| Publisher: | Universitatea din Pitești |
| Place: | Pitești |
| Year: | 2009 |
| Abstract: | Slogan or electoral message presents similitude to publicity discourse because their goals are similar and this reflects in its structure. The aim of this paper is to investigate the slogan as a particular type of persuasive discourse and it is focused on the pragmatic framework of this type of discourse and the relationship between speaker and his audience. The specific context shapes the slogan which uses various rhetorical devices and figures of speech. |
| Key words: | slogan, spontaneous/ elaborated, predictable/ unpredictable, stereotype/ innovation, polemic |
| Language: | English |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 4
| 82 | Daniela Rovența-Frumușani | Analiza discursului Ipoteze și ipostaze | Editura Tritonic | 2004, 2005 | |
| 1 | Camelia Boldinog | Conținuturi implicite în discursul publicitar | LL, XLV (III-IV), 18 | 2000 | |
| 41 | Daniela Rovența-Frumușani | Argumentarea Modele și strategii | BIC All | 2000 | |
| 30 | Gheorghe Dragomirescu | Dicționarul figurilor de stil Terminologia fundamentală a analizei textului poetic | Editura Științifică | 1995 |
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