| Title: | Media communication: uniformity or cultural diversity? |
| Author: | Simona Wist |
| Publication: | Diversité et identité culturelle en Europe, VI, p. 245 |
| p-ISSN: | 2067-0931 |
| Publisher: | Editura Muzeul Literaturii Române |
| Place: | București |
| Year: | 2009 |
| Abstract: | Thanks to the extent acquired in the recent decades, especially after the development of new communication technologies and the explosion of mass media such as press, radio, Internet and television, media communication is attaining the status of supreme power in the social hierarchy in Europe and worldwide, and its effects are felt widely by individuals. Of all mass media, television is one that is individualized by its symbolic power, having a noticeable influence, direct and undisputed upon the masses. The society is invaded by television messages, and individuals show a growing independence from such enhanced communication media. We are thus entitled to wonder if television has its beneficial effects or rather negative ones on population, as a whole, and culture, in particular. |
| Key words: | media messages, new media, cultural diversity, cultural identity, the third culture, mass culture, consumer culture, symbolic violence, critical theory |
| Language: | English |
| Links: |  pdf  html |
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