| Title: | Images of Women in the World of Marketing |
| Author: | Lako Cristian |
| Publication: | Studia Universitatis Petru Maior. Philologia, 5, p. 220 |
| p-ISSN: | 1582-9960 |
| Publisher: | Universitatea Petru Maior |
| Place: | Târgu Mureș |
| Year: | 2006 |
| Abstract: | Marketers will always make use of our needs and even invent new needs in order to sell their products. This is a research on the evolution of marketing methods and on the usage of women’s images in commercials. Also, a comparison between traditional and unconventional marketing is to be made by analyzing commercials from Romania, Europe and the United States, with a special view on how women are depicted in nowadays advertising. |
| Language: | English |
| Links: |  pdf  html |
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