| Title: | Multimodale Texte im Vergleich: Eine kontrastive interlinguale Analyse deutscher, englischer, italienischer und türkischer Fernsehwerbungen |
| Author: | Irem Atasoy |
| Publication: | Temeswarer Beiträge zur Germanistik, 13, p. 91-101 |
| p-ISSN: | 1453-7621 |
| Publisher: | Mirton Verlag |
| Place: | Temeswar |
| Year: | 2016 |
| Abstract: | From the perspective of linguistics and social semiotics, texts are no longer seen as verbal messages, but as multimodal structures, which combine a variety of different semiotic modes such as language (written and spoken), images (still and moving), typography (still and moving), music and sound. Therefore multimodality has become one of the basic categories used in the text analysis. Moving towards a multimodal mediated theory, this paper presents the results of a multimodal text analysis of TV advertisements. The corpus is compromised of FIAT 500 Cult TV advertisements in German, English, Italian and Turkish. The analysis is based on multimodal oriented text semiotic and text linguistic methods. |
| Key words: | multimodality, multimodal text, TV advertising, text semiotics, text linguistics |
| Language: | German |
| Links: |  pdf  html |
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