The present work discusses creativity in advertising by offering a few directions that deserves to be deepened in the future. Here are some ingredients that play an important role in advertising discourse: text, image, voice. What is the easiest recipe for the construction of an ads? This is the presentation of a problem which the consumer encounter. Advertise demonstrates how the product can solve successfully the issue.
We will see the role played by the voice in commercials. Experts talk about the voice in a step-by-step complex including: intensity and duration of the voice. The paper presents an interview with Romanian actor Doru Nica that was involved in commercials, offering his perspective on the subject.
[Creativitatea în reclamă]
Lucrarea de faţă discută creativitatea în reclamă, oferind câteva direcţii de aprofundat. Text, imagine, voce, iată câteva ingrediente ce joacă un rol important în discursul reclamei. Reţeta cea mai simplă pentru construcţia unei reclame e prezentarea unei probleme pe care consumatorul o întâmpină. Reclama nu face altceva decât să demonstreze modul în care produsul poate rezolva cu succes problema.
Lucrarea prezintă un interviu cu actorul Doru Nica, implicat în câteva reclame de succes (Ciocolax, Scandia), oferindu-ne perspectiva lui asupra fenomenului.
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