| Title: | Publicité et produit: les articles de luxe |
| Author: | Ruxandra Constantinescu-Ștefănel |
| Publication: | Meridian Critic / Analele Universităţii „Ștefan cel Mare” din Suceava. Seria Filologie. A. Lingvistică, B. Literatură, 25 (2), Section Criticism. The discourse of clothing (II), p. 79-88 |
| p-ISSN: | 2069-6787 |
| Publisher: | Editura Universităţii din Suceava |
| Place: | Suceava |
| Year: | 2015 |
| Abstract: | This article aims at establishing whether there is a typical advertising discourse for a specific group of products, namely luxury goods, fashion, perfumes jewels and glasses. The author examines both the image and the text of the advertisements, the enunciation frame, the type of advertising (classical or modern) and the advertising ethos. The corpus consists of French magazines published in 2013 and 2014. |
| Key words: | advertising discourse, advertising image, advertising text, ethos |
| Language: | French |
| Links: |  pdf  html |
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