| Title: | Aspects of Glocalized Popular Culture in Hungary |
| Author: | Ildikó Hortobágyi |
| Publication: | Bulletin of the Transilvania University of Brașov. Series IV: Philology and Cultural Studies, 3, p. 217 |
| p-ISSN: | 2066-768X |
| e-ISSN: | 2066-7698 |
| Publisher: | Transilvania University Press |
| Place: | Brașov |
| Year: | 2010 |
| Abstract: | Reflecting on the realities of current societies, the paper aims to provide an insight into how global values adapt to fit local needs. The presentation covers several communicative (both verbal and non-verbal) aspects of popular culture in the Hungarian media. |
| Key words: | glocalization, cultural heterogeneity, multiple identities |
| Language: | English |
| Links: |  pdf  html |
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