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Morphological Productivity and Creativity in a Politically Correct Language: A Case Study of Lexical Innovation

Publication: Bulletin of the Transilvania University of Brașov. Series IV: Philology and Cultural Studies, 5 (2), p. 9
Publisher:Transilvania University Press
Abstract:The aim ascribed to this paper is to analyse the phenomenon of a politically correct language from a morphological perspective. It is argued that productive morphological processes, such as suffixation, compounding and prefixation as well as creative ones, for example blending, alienation, analogical extension, etc. are amply relied on to tackle the phenomenon of a negative semantic change, being an underlying reason for generating politically correct terms. It appears that morphological creativity is more prevalent in the PC language than morphological productivity due to its greater attention-grabbing potential.
Key words:productivity, creativity, euphemism
Language: English

Citations to this publication: 1

References in this publication: 1

16Steven PinkerThe Language Instinct
How the Mind Creates Language
Harper Collins / Penguin1994, 2007, 2010

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