| Title: | Tourism Discourse - A Linguistic Analysis of Tourism Websites |
| Author: | Adriana Teodorescu |
| Publication: | Language and Literature – European Landmarks of Identity, 15, p. 367 |
| p-ISSN: | 1843-1577 |
| Publisher: | Universitatea din Pitești |
| Place: | Pitești |
| Year: | 2014 |
| Abstract: | This paper aims to analyze tourism websites from a linguistic perspective and distinguish the main features of tourism discourse. As the main goal of any tourism website is to attract potential customers, specific linguistic patterns are being used to capture attention, maintain interest, generate desire, and ultimately get the desired action. Starting from the assumption that language choice is not a random one, we focus on the linguistic component across our sample in order to identify how tourism discourse serves promotional purposes, and what kind of communication strategies are used to achieve this aim. |
| Key words: | tourism, website, discourse, language |
| Language: | English |
| Links: |  pdf |
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