| Title: | Consideraţii asupra publicităţii ca mijloc de comunicare |
| Author: | Ioana Vid |
| Publication: | Philologica Banatica, I, p. 183-189 |
| p-ISSN: | 1843-4088 |
| Publisher: | Editura Mirton; Editura Amphora |
| Place: | Timișoara |
| Year: | 2007 |
| Abstract: | [Considerations on advertising as a means of communication] „Communication” stands for one of the fundamental human activities, known by all of us without needing to define it. Nowadays, to be informed, to communicate is the foremost dimension of our existence, being so present that it is no longer viewed as a distinct activity. In present-day society, communication turns into a major debate. Questions like ‘Why do so many communication problems exist?’ or ‘How could communication between individuals or groups be improved?’ frequently occur. We could assert that everything, from television to fashion, from mimicry to literary criticism, is based on communication. Communication represents the means we use for selecting and organizing our experiences. Since the individual is a social being, communication facilitates the access into the social relation labyrinth. We learn how to behave, to react and to know the others by means of communication. Regarding the science of communication, the elementary model of communication comprises four major components: a transmitter, a receiver, a channel and a message. Nowadays, publicity communicates excessively, therefore it ceases to communicate. The public is blinded by the evidence of the phenomenon and ‘sees’ it no longer. We use matchboxes without realizing both the esthetical- environmental intention and the implicit persuasive intention conveyed by the text and the images. |
| Language: | Romanian |
| Links: |  pdf  html |
Citations to this publication: 1
| 1 | Florin Sterian | Bibliografia românească de lingvistică (BRL, 51, 2008). Lucrări de lingvistică apărute în țara noastră în cursul anului 2008 | LR, LVIII (3), 311-454 | 2009 |
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