| Title: | Dénomination et gastronomie : considérations sur les anthroponymes dans les noms de restaurants (NR) français |
| Author: | Georgeta Rus |
| Publication: | The Proceedings of the International Conference “Communication, Context, Interdisciplinarity”. Section: Language and Discourse, 2, p. 168-175 |
| p-ISSN: | 2069-3389 |
| Publisher: | “Petru Maior” University Press |
| Place: | Tîrgu-Mureş |
| Year: | 2012 |
| Abstract: | Whether they consist in a communication strategy or they refer to real individuals, names of restaurants have a particular discursive status. As they are most often motivated, onomastic choices that contain anthroponyms mirror the personal preferences of name givers, who thereby create unpredictable associations for the eating establishments they own. Starting from a considerable corpus, the present study aims at examining the latest naming trends in commerce and the consequences that the use of personal names in trade names has on customers, as well as the changes that it triggers within the onomastic class in question. Anthroponymic references are analysed in relation to names of French restaurants, coffee shops, and chain stores. |
| Key words: | anthroponyms, commercial names, identification, originality |
| Language: | French |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 1
| 7 | Oliviu Felecan | Tipologia numelor de firme din spațiul public românesc actual | Ipostaze, I, 249 | 2011 |
The citations/references list is based on indexed publications only, and may therefore be incomplete.
For any and all inquiries related to the database, please contact us at [Please enable javascript to view.].
Preview:
