“Diacronia” bibliometric database (BDD)

Semiotic perspectives on nowadays Romanian advertising

Publication: Annals of „Valahia” University of Târgovişte. Letters Section, IX (1)
Publisher:Valahia University Press
Abstract:The present study is meant to investigate how semiotics, the discipline which considers itself above all those concerned in social communication, gets in touch with advertising. Specific ways of communication in both semiotics and advertising have been scientifically approached, in order to overemphasize the existing similitude between the two of them. The theoretical principles taken as starting points were those belonging to Saussure, Ogilvy and Jacob Mey.
Key words:sign, shifters, advertisement, headline, body-text, slogan, logo
Language: English

Citations to this publication: 0

References in this publication: 1

37Umberto EcoTratat de semiotică generalăEditura Științifică și Enciclopedică1982

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