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Title:

Semiotic perspectives on nowadays Romanian advertising

Author:
Publication: Annals of „Valahia” University of Târgovişte. Letters Section, IX (1)
p-ISSN:2066-6373
Publisher:Valahia University Press
Place:Târgoviște
Year:
Abstract:The present study is meant to investigate how semiotics, the discipline which considers itself above all those concerned in social communication, gets in touch with advertising. Specific ways of communication in both semiotics and advertising have been scientifically approached, in order to overemphasize the existing similitude between the two of them. The theoretical principles taken as starting points were those belonging to Saussure, Ogilvy and Jacob Mey.
Key words:sign, shifters, advertisement, headline, body-text, slogan, logo
Language: English
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Citations to this publication: 0

References in this publication: 1

37Umberto EcoTratat de semiotică generalăEditura Științifică și Enciclopedică1982

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