This paper analyzes the role of compliments as strategies for emotional persuasion in advertising discourse. Although a broad research on compliments in daily interactions has been accomplished throughout different languages and cultures, a deep analysis of their use in advertising was still lacking. In order to carry out my study, I have taken into consideration the traditional distinction between direct and indirect compliments. Finally, I propose a new typology for indirect compliments, unknown so far in this field of research.
Lista citărilor/referințelor nu cuprinde decît texte prezente în baza de date, nefiind deci exhaustivă. Pentru trimiterea de texte, semnalarea oricăror greșeli, și eventualul refuz ca „Diacronia” să facă publice textele, vă rugăm să folosiți adresa de email [Please enable javascript to view.].
pdf 
