| Title: | Specificul terminologiei de marketing din perspectiva definiţiei terminologice |
| Author: | Roxana Ciolăneanu |
| Publication: | Limba română: controverse, delimitări, noi ipoteze. Actele celui de-al 9-lea Colocviu al Catedrei de Limba Română, I, Section Lexic, semantică, terminologii, p. 223 |
| Editors: | Rodica Zafiu, Adina Dragomirescu, Alexandru Nicolae |
| Publisher: | Editura Universității din București |
| Place: | București |
| Year: | 2010 |
| Abstract: | [The Specific of Marketing Terminology from the Perspective of Terminological Definition] The language of marketing is a specialised language characterised by a strong interdisciplinarity. Thus, one of our main concerns is to identify and indicate its specificity on various levels. In this paper the level we study is the terminological definition and the mechanisms through which it manages to render the specialised meaning of marketing. The analysis will focus on the three essential elements of an accurate definitional description: field, generic element and distinctive traits. It will also show the way in which each of these elements contribute to identifying and delimiting the specialised meaning of marketing. |
| Language: | Romanian |
| Links: |  pdf |
Citations to this publication: 2
| 1 | Angela Bidu-Vrănceanu | Perspectiva lingvistică în terminologie | Diacronie–sincronie, II, 251 | 2014 | |
| 1 | Florin Sterian | Bibliografia românească de lingvistică (BRL, 54, 2011). Lucrări de lingvistică apărute în țara noastră în cursul anului 2011 | LR, LXI (4), 437-576 | 2012 | pdf html |
References in this publication: 2
| 1 | Roxana Maftei Ciolăneanu | Interdisciplinaritatea în marketing ca dinamică a terminologiei economice | Dinamica, 633 | 2008 | |
| 127 | Angela Bidu-Vrănceanu | Lexicul specializat în mişcare De la dicţionare la texte | Editura Universității din București | 2007 |
The citations/references list is based on indexed publications only, and may therefore be incomplete.
For any and all inquiries related to the database, please contact us at [Please enable javascript to view.].
Preview:
