“Diacronia” bibliometric database (BDD)
Title:

Din istoria numelor proprii comerciale (hipermarketuri, supermarketuri, companii de retail)

Author:
Publication: Cercetări lingvistice. Omagiu doamnei profesoare Adriana Stoichițoiu Ichim, p. 233-248
ISBN:978-606-11-6131-7
Editors:Dragoș Vlad Topală
Publisher:Editura Sitech
Place:Craiova
Year:
Abstract:[From the history of commercial proper names (hypermarkets, supermarkets, retail companies)]
As economic and commercial activities are diversifying globally, the onomastics of the commercial domain becomes a growing linguistic sector. The names of hypermarkets, supermarkets and retail companies have acquired international character and a history often connected with the founders’ names. As proper names, they can start from common words, symbolic or ludic words, which had a certain significance for those who created them (either to evoke events, dear, respectable persons, etc., or out of the wish to be as convincing as possible). In their case, the compounding process is very productive. Many compounds have a heterogeneous structure, or represent various combinations with ellipsis, metathesis, etc. Most of them entered Romanian from languages of international use (French, English, German, Italian). Through circulation and high degree of use, especially in the oral language, they have occupied a special and well-represented place in the sphere of commercial onomastics.
Key words:proper names, commercial, patronyms, compounds, acronyms
Language: Romanian
Links:  

Citations to this publication: 1

References in this publication: 2

87Adriana Stoichițoiu-IchimCreativitate lexicală în româna actualăEditura Universității din București2006
61Adriana Stoichițoiu-IchimAspecte ale influenței engleze în româna actualăEditura Universității din București2006

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