“Diacronia” bibliometric database (BDD)

Marketing: specialized vocabulary of English origin

Publication: The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 4, p. 166-172
Editors:Iulian Boldea, Cornel Sigmirean
Publisher:Arhipelag XXI Press
Abstract:This paper is intended to present the influence that English has had over the specialized terminology from the field of marketing. During its evolution, the terms of English origin related to marketing from the Romanian vocabulary have constantly adapted phonetically and ortographically to Romanian, sometimes existing in language the English term as well as its Romanian equivalent. At the end of the paper we have included a list of terms borrowed from English, their definition, their corresponding Romanian terms and examples of use taken from the Romanian mass-media.
Key words:anglicisms, borrowing, vocabulary, marketing
Language: Romanian

Citations to this publication: 0

References in this publication: 2

90Mioara AvramAnglicismele în limba română actualăEditura Academiei1997
77Florica DimitrescuDinamica lexicului românesc
Ieri și azi
Clusium, Logos1995

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