| Title: | Pragmatonyms: between proper names and common names |
| Author: | Inga Druță |
| Publication: | The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 2, p. 109-117 |
| ISBN: | 978-606-93691-3-5 |
| Editors: | Iulian Boldea |
| Publisher: | Arhipelag XXI Press |
| Place: | Tîrgu-Mureş |
| Year: | 2015 |
| Abstract: | Pragmatonyms (trademarks) incite curiosity from many perspectives. Specialists in communication support that each individual knows passively about 1500 of name brands. Name brands represent a treasure trove of semantic effects, which conjure up – at the individual level and/or at the collective level – emotions, images, symbols. Hybrid names its own category, name brands change the value depending on the type of text it works: on the technical speech they have a denotativ function and they behave like proper names. In other contexts they become substitute of some words, having features of common names. |
| Key words: | pragmatonym, trademark, commercial onomastics, proper name, common name |
| Language: | Romanian |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 3
| 1 | Dragoș Vlad Topală | The marketing terminology (onomastic elements) | GIDNI, 1, 80-83 | 2014 | pdf html |
| 2 | Laimute Balode, Ojārs Bušs | Two Sketches on Latvian Names in the Economy | SCOL, VII (1-2), 13 | 2014 | pdf html |
| 1 | Doina Butiurcă | Limba ca Weltanschauung în dialogul intercultural contemporan | CCI, 1, 327-332 | 2010 | pdf html |
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