| Title: | Foreign branding in Poland: Chrematonyms and anthroponyms |
| Author: | Justyna B. Walkowiak |
| Publication: | Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a II-a: Onomastica din spațiul public actual, p. 218 |
| ISBN: | 978-606-543-343-4 |
| Editors: | Oliviu Felecan |
| Publisher: | Editura Mega, Editura Argonaut |
| Place: | Cluj-Napoca |
| Year: | 2013 |
| Abstract: | The paper analyzes the phenomenon called foreign branding – giving a product a foreign-sounding name – in the context of onomastics. A foreign/English name frequently gives the product a cachet of quality; also, some countries are traditionally linked with expertise in producing certain commodities (e.g. French perfumes, Italian shoes). A case is made for a broader perspective including both product/company names and personal names of performing artists and writers, who also need marketable names. Many Polish chrematonyms and anthroponyms are presented as examples. Finally, problems with defining foreign branding are discussed and further research questions proposed. |
| Key words: | onomastics, foreign branding, chrematonyms, anthroponyms |
| Language: | English |
| Links: |  pdf  html |
Citations to this publication: 3
| 0 | Alexandra Cotoc, Anamaria Radu | Urbochrematonyms – a sociocultural analysis | CCI, 4, 628-644 | 2016 | pdf html |
| 1 | Anamaria Radu, Alexandra Cotoc | Foreign chrematonyms in a globalised society. A case study | GIDNI, 3, 111-123 | 2016 | pdf html |
| 1 | Andreea Pop | Numele magazinelor româneşti din Spania | CSP, II, 400-409 | 2015 |
References in this publication: 0
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