“Diacronia” bibliometric database (BDD)

Foreign branding in Poland: Chrematonyms and anthroponyms

Publication: Numele și numirea. Actele Conferinței Internaționale de Onomastică. Ediția a II-a: Onomastica din spațiul public actual, p. 218
Editors:Oliviu Felecan
Publisher:Editura Mega, Editura Argonaut
Abstract:The paper analyzes the phenomenon called foreign branding – giving a product a foreign-sounding name – in the context of onomastics. A foreign/English name frequently gives the product a cachet of quality; also, some countries are traditionally linked with expertise in producing certain commodities (e.g. French perfumes, Italian shoes). A case is made for a broader perspective including both product/company names and personal names of performing artists and writers, who also need marketable names. Many Polish chrematonyms and anthroponyms are presented as examples. Finally, problems with defining foreign branding are discussed and further research questions proposed.
Key words:onomastics, foreign branding, chrematonyms, anthroponyms
Language: English

Citations to this publication: 3

0Alexandra Cotoc, Anamaria RaduUrbochrematonyms – a sociocultural analysisCCI, 4, 628-6442016pdf
1Anamaria Radu, Alexandra CotocForeign chrematonyms in a globalised society. A case studyGIDNI, 3, 111-1232016pdf
1Andreea PopNumele magazinelor româneşti din SpaniaCSP, II, 400-4092015pdf

References in this publication: 0

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