“Diacronia” bibliometric database (BDD)
Title:

The marketing terminology (onomastic elements)

Author:
Publication: The Proceedings of the International Conference Globalization, Intercultural Dialogue and National Identity. Section: Language and Discourse, 1, p. 80-83
ISBN:978-606-93691-3-5
Editors:Iulian Boldea
Publisher:Arhipelag XXI Press
Place:Tîrgu-Mureş
Year:
Abstract:The concept of marketing expresses the idea according to which production must be constantly adapted to the needs of consumers. Its specific terminology, which has an international character, is represented by a ultraspecialized jargon concerning certain linguistic aspects: Anglicisms, onomastics, metaphors, slogans, clichés etc. The names of trademarks offer an interesting material for analysis.
Key words:marketing, trademark, onomastics, etymology, sociolinguistics
Language: Romanian
Links:  

Citations to this publication: 1

References in this publication: 2

3Silvia PitiriciuMetafora în limbajul economicAUC, XXVII (1-2), 4272005html
265Angela Bidu-Vrănceanu, Cristina Călărașu, Liliana Ionescu-Ruxăndoiu, Mihaela Mancaș, Gabriela Pană DindeleganDicționar de științe ale limbiiEditura Nemira2001; 2005

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