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Interdisciplinaritate şi modele comunicaţionale complexe

Publication: Philologica Jassyensia, X (1 supl.), p. 95-106
Publisher:Institutul de Filologie Română „A. Philippide”
Abstract:[Interdisciplinarity and Complex Communicational Models] The components of the speech act and the functions of the sign associated to these components have been the basis of different communicational models. In the communication theory there are two important models which contributed to the understanding of the communication act, namely the linear models (theorized by K. Bühler and then by R. Jakobson) and complex models (built by E. Coșeriu, Benveniste, Catherine Kerbrat-Orecchioni, the School of Palo Alto, E. Goffman, Alex Mucchielli et alii). This paper refers to some complex communicational models, which appeared within the interdisciplinary frame of the communication approaches. My application study deals with the advertising discourse, starting from the complex communicational model proposed by Coșeriu’s integral linguistics, which is concerned with the textual functions of the sign within the discourse.
Key words:context, interdisciplinarity, communicational models, integral linguistics
Language: Romanian

Citations to this publication: 0

References in this publication: 2

16Eugeniu CoșeriuLingvistica textului
O introducere în hermeneutica sensului
Editura Universităţii „Alexandru Ioan Cuza”2013html
40Stelian DumistrăcelDiscursul repetat în textul jurnalistic
Tentația instituirii comuniunii fatice prin mass-media
Editura Universităţii „Alexandru Ioan Cuza”2006html

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