The paper outlines the permanence of manipulation in a fragile contemporary space. The analysis of the manipulative behaviour is meant to emphasize the acute need to counterbalance this phenomenon by studying the means used in order to obtain persuasion by reviving the study of rhetoric, of arguments, of discourse in general. The word becomes here an instrument of outmost importance by which one can denounce or support the contemporary forms of manipulation so that the better learning of decoding the transmitted messages becomes more important. The subtext of this paper is essentially that of highlighting the topicality of using manipulation in different social domains.
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